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Hoteliers are Hopeful Due to Signs of Recovery

12 December, 2011 12:09:00 Marisol Arias

Photo by Mauricio Mora

A recent survey conducted by the Costa Rican Chamber of Hotels (CCH) reveals that the hotel sector continues to show recovery in regard to visitation numbers.The numbers continue to favor the sector. This is demonstrated by an increase in hotel occupancy and room revenues, which continue to increase in comparison to 2010.The data shows that, overall, employment in the country increased by 5 percentage points, from 48% in August 2010 to 53% in the same period of this year.The survey of 83 hotels belonging to this chamber showed a 9% increase in revenue per room compared to last year, when the average was at $48; it is now at $53. The area of the country that has shown the most significant recovery is the South Pacific. That area has a 13% growth in occupancy; it has gone from 34% in 2010 to 47% in 2011, with an increase in income that has gone from $39 to $45, respectively. The average room price increased from $88 in 2010 to $95 in 2011.Hoteliers are hopeful that this news can definitely help them get through the bad time that resulted from the recent recession."For several months, the hotel industry has been reporting signs of recovery from the economic crisis that hit the United States and had a direct impact on domestic tourism," reads the CCH press release.The CCH Research Department, responsible for undertaking monthly studies, has reported green numbers since early 2011.During green season (usually September and October), an occupancy rate of 41% and a 40%, respectively, were achieved.OCCUPANCY RATE/ Porcentaje de Ocupación

Geographical RegionRegión Geográfica	August 2011	August 2010
Caribbean/ Caribe	71%	59%
Guanacaste	48%	42%
Northern Plains/ Llanuras del Norte	46%	47%
Mid- Pacific/ Pacífico Central	54%	48%
South Pacific/ Pacífico Sur	47%	34%
Puntarenas	47%	47%
Central Valley/ Valle Central	58%	56%
General Average/ Promedio General	53%	48%

REVENUE PER AVAILABLE ROOM/ Ingreso por habitación disponible

Geographical Region/ Región	August 2011	August 2010
Caribbean/ Caribe	$62	$50
Guanacaste	$47	$33
Northern Plains/ Llanuras del Norte	$35	$41
Mid Pacific/ Pacífico Central	$57	$58
South Pacífic/ Pacífico Sur	$45	$39
Puntarenas	$51	$55
Central Valley/ Valle Central	$51	$49
General Average/ Promedio General	$49	$45

AVERAGE DAILY RATE / Tarifa diaria promedio

Geographical Region/ Región	August 2011	August 2010
Caribbean/ Caribe	$88	$78
Guanacaste	$101	$79
Northern Plains/ Llanuras del Norte	$74	$77
Mid Pacific / Pacífico Central	$108	$108
Southern Pacific/ Pacífico Sur	$96	$95
Puntarenas	$105	$101
Central Valley / Valle Central	$93	$87
General Average/ Promedio General	$95	$88